Diesel’s Digital –Camera Kiosks outside Dressing Rooms: Revolutionizing Shopping Experience
Last year’s annual Apparel and Retail Summit tackles about how business should handle the effect of economic meltdown and new technologies related to store operations such as inventory control. Businesses having been recovered last year’s recession are gearing up their stores and boutiques for shopper’s convenience.
Merchants, retailers are busy promoting their business with the help of technology. One of these is sending coupons to their client’s mobile phones and of course utilizing the power of social networking sites such as Facebook. Even smartphones nowadays are changing the way people shops. Smartphone application such as RedLaser let a customer scan an item’s bar code while on isle of a shopping mall. This application will go well with the store’s inventory control.
Other high end stores located Time Square such as Disney Store uses an interactive display that indeed draws shoppers to come inside and check out the store. This type of technology is suited for brick-and-mortar shops.
One particular store feature that attracts my attention most was the Diesel’s store in Spain where digital-camera kiosks was placed outside the dressing rooms enabling shoppers took pictures with the outfit on and can be posted on Facebook where friends can see, rate and comment. I applaud Diesel’s marketing and advertising ingenuity. Any business can make a mark in the business world by simply utilizing social media sites.
An application such as Foursquare enables shoppers to “check in” once they arrive to a certain establishment. Other stores awards shoppers who has the most collected points. Each visit on the store warrants point. Checking in Starbucks allows this application and can be posted in Facebook. So the next times that you visit a posh boutique brag it over the net.
Another technology-driven feature that is current hot to stores likes Best Buy and Gap is giving shoppers an instant reward once their phone are detected in participating stores. Gap for example collaborates with Foursquare and detected shopper’s phone can automatically receive discount coupons in which the application sent to the shopper’s phone.
These applications are no doubt a big doubt a huge help to merchants and retailers. Plus with the help of social media marketing, selling one’s product or services is easier compared to the earlier years. Efficient inventory control , impressive boutique displays and applications that multiply advertising marketing efforts are collectively contributes to the success of any business even in the midst of economic crisis.
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Inventory Control
Software For Inventory Control Becomes One Of Necessary Industry Equipments
Inventory control is one of the most important aspects in any business, most especially, those who are concerned with manufacturing. Aside from being the most integral part of the business, it is also one of the hardest tasks to do. This is where the company supervises the storage, supply and the items that would make sure that the supply is always in the right number, that there is no shortage in the supply and there is also no oversupply.
An inventory control software are one of the materials that are needed to perform all the inventory tasks of the company properly and without fail. This would allow the company to check the stock levels, the details about the suppliers as well as the details about the sellers accurately. The presence of proper software is very vital for the assurance that all the tasks will be properly and accurately done.
Some of the basic tasks that software for inventory control should be able to do are precisely tracking the serial numbers of the products that are sold, checking the stock levels of the products, reordering quantities assembling and disassembling items and a lot more. Companies should be sure that they are getting software that would be able to do all the tasks and should be highly flexible and powerful.
Other than the complicated tasks of controlling the inventory, the software that should be opted for should also be able to perform all the basic functions such as printing barcode labels, scanning of barcodes printing vendor mailing items, item price labels, and other necessary labels such as customer mailing and shipping labels. It should also be able to locate purchase orders and generate purchase order automatically.
There are lots of software for inventory control that are available in the market. There are variety of software that is ideal for all kinds of business and industry. Companies should be sure to get the one that is ideal for the type of business that they have. Aside from this, the software should have the entire necessary features that are needed in the industry.
The price of software varies depending on the features that they have. basic software that takes care of mostly all the basic inventory tasks may start from $200 while more advanced software that have better and more sophisticated features may reach the price of about $1000.
